THIS HEALTHY FOOD BRAND GENERATED 2X ENGAGEMENT ON SOCIAL MEDIA WHILE IMPROVING SALES BY 20%.
The client is a bootstrapped healthy food company named "Dhanya Foods". They manufacture and sell healthy packaged dosa and idly (popular Indian breakfast) batter created from millet and red rice which are much healthier alternatives to their competitors. The client's handcrafted production methodology and non-preservative food have attracted a loyal customer base.
Dhanya Foods is a bootstrapped company with a small team in the early stage. Hence, using social media marketing wasn't a priority until they reached the product-market fit. Once they attained it they tried a few available options at social media marketing and faced the following problems.
1. The agencies quoted an extremely high price out of their budget.
2. They hired a freelancer; but finding a freelancer who can do strategy, copy and design is extremely hard. Then, the output was very inconsistent and they didn't see any impact or results.
With Engagebound's all-in-one service model Dhanya Food could have access to A-Z of social media marketing under one platform. There were no multiple vendors involved for strategy, copy, and design and they communicated with one point of contact.
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